Journal

"Notes on fragrance, formulation and how Thalen is being built, including the parts still unresolved. We would rather set it down as it happens and let you judge it."

How a formula should behave
Some body washes arrive before you've finished reaching for them — loud in the way they foam, louder still in the way they linger. They perform enthusiasm. We tend toward... Read more...
The first scent of the day
We usually think of fragrance as the last thing we put on: a spritz at the door, worn over everything else, meant to be caught. But it is seldom the... Read more...
The back of the bottle
Turn most body-care over and the back has become a kind of battlefield: badges, a column of things the formula swears it left out, a promise or two set in... Read more...
Our commitment to more considered care
Responsibility in body care rarely announces itself. It lives in small decisions: what a formulation includes, where an ingredient is grown, how much new plastic a bottle asks for, what... Read more...
Why pH Balance Matters in Body Care
There is a particular sensation, familiar to anyone who has used a plain bar of soap: skin that feels clean to the point of tightness, faintly squeaking under the fingertips,... Read more...